Our New Logo (Coming Soon) - Meet the Designer
You may remember that last year we ran a competition inviting young designers to come up with a brand new logo for Youth Central.
You may also remember that 20-year-old graphic designer Jan-Lee Chin from Glen Waverley had her logo design chosen from nearly 60 other entries, landing her an opportunity to work alongside some of Melbourne’s most creative designers at leading agency Paoli Smith.
Recently the Minister for Youth Affairs, Ryan Smith, met with Jan-Lee at the offices of Paoli Smith to check out her design and the work being done on Youth Central's forthcoming visual redesign.
Minister Smith said the competition to design the new Youth Central logo and website branding had the added benefit of helping boost the young designer’s fledgling career.
"The Coalition Government, through our Engage, Involve, Create Youth Statement, is committed to fostering practical opportunities for young people to be able to create new ideas, develop job skills and forge new partnerships," Mr Smith said. "The Youth Central logo competition is one example of where we are creating these opportunities and supporting young people to kick start a career."
Jan-Lee said that in the few weeks spent interning at Paoli Smith she had gained invaluable insight into how a design was developed and implemented in the professional industry.
"Working with such an amazing team of people, journeying with Youth Central and watching the brand grow and evolve has been one of my most fulfilling achievements to date," she said. "I’m grateful for the opportunity. It’s set a firm foundation that I hope to build my future career on and I’m excited for the next chapter ahead."
Jan-Lee worked alongside designers at Paoli Smith to evolve her winning design into four logo concepts. A focus group of 20 young people from Victoria were then consulted to provide insight and advice on the appropriateness of the logo and redesign for Youth Central's audience. The focus group described the new logo as "connected, youthful and involving", saying that it was clean and confident at the same time as being modern and edgy. Which just pleases us so much we can't really say.
Paoli Smith director Matthew Smith said being part of the Youth Central re-branding project had provided great insight for the Paoli Smith team.
"Jan-Lee worked alongside our team through an extensive process to further develop the winning logo. This involved brand strategy, positioning and creative development for print and digital marketing material, focus groups and full roll out and implementation," he said.
"The end result is an edgy creative solution that reflects the desired organisational objectives of Youth Central and most importantly relates to the youth demographic it needs to engage."
Stay tuned to Youth Central in the coming months for the official launch of our new logo and website design.
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