Communication Guidelines

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These guidelines have been developed to help FReeZA organisations with the correct wording to be used in media releases and other promotional material, and the proper use of the Victorian State Government and FReeZA logos. All logos and other branding requirements can be downloaded below.

 

Acknowledgement of Victorian Government Funding

FReeZA organisations must include the following description of the FReeZA program in media releases, news articles, websites, social media sites or similar material:

“FReeZA is a Victorian Government initiative that supports young Victorians to get involved in their community by planning and running drug, smoke and alcohol-free music and cultural events for other young people.”

You must also ensure that all event advertising, promotions, posters, flyers and leaflets contain the following phrases with regards to the FReeZA program:

  • “A Victorian Government initiative”
  • “under age" or “all-ages event"
  • “drug, alcohol and smoking-free", and
  • “safe and secure" or “fully supervised".
  • “no pass outs”.

FReeZA and Victorian Government Branding

FReeZA organisations must ensure that all event promotions, advertising and marketing contain the following branding items:

  • The FReeZA logo
  • The Victorian State Government logo
  • The FReeZA website URL – www.freeza.vic.gov.au
The following logo downloads encompass the official FReeZA logo, the State Government logo and the FReeZA website address.

FReeZA Logo

The FReeZA logo (including the URL: www.freeza.vic.gov.au) must be displayed in all marketing and promotional material, including media releases, event posters, websites, newsletters etc.

Requirements:

  • The logo must not be any smaller than 61 mm in width when used within an A4 dimensions. The smallest size it can be represented at is 41 mm in width
  • Above, below and to each side of the logo there must be clear space equal to the cap height of the letter ‘z’ in the word freeza within the logo for all applications, regardless of format or version of the logo
  • The official colour of the logo is PMS 541, however, if required it can appear in black or white reversed out of a dark background
  • No alterations or distortions can be made to the logo device, and
  • The logo is not to be redrawn or hand-duplicated.

Freeza logo


Victorian Government Logo (State Government of Victoria)

Along with the FReeZA logo, the Victorian Government logo should be used in media releases and other promotional documents. 

Requirements:

  • The logo must not be any smaller than 19.25 mm in width when used within an A4 dimensions. The smallest size it can be represented at is 13 mm in width
  • The logo elements cannot be split, resized or coloured individually
  • The official colour of the logo is either black or blue
  • No alterations or distortions can be made to the logo device
  • The logo is not to be redrawn or hand-duplicated.

Victoria State Government logo


Combined FReeZA and Victorian Government Logo

As you will need to use the FReeZA and the Victorian Government logo, we recommend that you use the combined logo. This logo is ideal for use in posters or in instances where there are several sponsors of an event. 

Requirements:

  • The combined logo must not be any smaller than 81 mm in width
  • Above, below and to each side of the logo there must be clear space equal to the cap height of the letter ‘z’ in the word freeza within the logo for all applications, regardless of format or version of the logo
  • The combined logo elements (freeza text and State Government of Victoria logo) cannot be split, resized or coloured individually
  • No alterations or distortions can be made to the logo device, and
  • The logo is not to be redrawn or hand-duplicated.

FReeZA and Victoria State Government logo

 

FReeZA Banner

A FReeZA banner will be provided to all FReeZA organisations for use at events. You must ensure that the FReeZA banner is located centre stage, behind the performers, highly visible, and thus the most prominent banner at all FReeZA events.

If the FReeZA banner is lost, stolen or damaged, contact the Community and Economic Participation Branch immediately. FReeZA organisation will be responsible for the cost of providing a new banner.

FReeZA organisations may use either a “Pull Up” or a larger “Roll Out” banner at events. The artwork for each style of banner is available as an EPS file suitable for use by graphic designers.

Example of FReeZA Pull Up Banner   Example of FReeZA Pull Up Banner  Example of FReeZA Roll Out Banner