Cold Calling - What Is It?

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Some people say that half of all jobs - maybe even more - never get advertised. That means they never show up on online job searches or in the classifieds.

Whatever the actual number, there are definitely jobs out there that don't get advertised. It makes sense to try to find those jobs, but how?

One way is to cold call.

What is Cold Calling?

Cold calling is when you contact a business or employer without waiting for a job to be advertised.

It might mean calling to introduce yourself and ask about available jobs. It might mean emailing your resume with a short question about job opportunities. It might mean a combination of emails and phone calls.

The Benefits of Cold Calling

The best-case scenario is that the business you contact has a job you can apply for. Even if that doesn't happen - and there's no guarantee that it will - they might be able to help you in other ways. They might:

  • Offer you work experience, a placement or an internship
  • Tell you about a business you can contact that is looking for workers
  • Offer to keep your resume and call if something becomes available
  • Suggest you contact them later about a job that's becoming available soon

Email or Phone?

Although email may seem like a quicker or less stressful option than making a phone call, emails are also easier for people to ignore or delete.

When you make a call there's more chance you'll end up speaking to someone. And when you're speaking to someone, there's more chance they'll answer your questions directly.

If you decide to approach a business by email instead of phone, you should follow up your email with a phone call if you don't hear back within a couple of weeks.

Cold Calling Tips

For more advice and information about cold calling, including some step-by-step tips, check out our Cold Calling - Tips for Success page

Give it a Go

The most important thing about cold calling is to keep on doing it until something works out. The more you do it, the better you'll get at it until it stops being something to worry about and starts being just another one of your job-seeking skills.

Best of luck!