If nobody knows what you’re doing, how will you build up support? There are all sorts of ways to get your message to the public, but you’ll have more control and coverage if you know a bit more about media and promotion.
Use the advice in this section to polish your public speaking skills, tailor your information for the media, present on tv or radio, send a letter to the editor, publish your own zine and get attention for an event.
In this section:
Use this advice on making an appointment and preparing your argument to make the most of your time in front of someone who makes decisions.
Get support online
Virtual networking is quick, easy and effective; it has really changed the way the word is spread about events and causes.
How to contact a journalist
Telling a story often requires contact with the media - in other words, a journalist.
Promote an event
The key to the success of any event is promotion. When you get attention for your event, you'll improve volunteer participation, increase turnout and encourage media coverage.
Publish something online
These days, you need to have your information online, up-to-date and easy to find if you really want get people involved and aware of an issue.
Speak in public
Speaking in public can be daunting even when you're passionate about your cause, there are a number of things you can do to relax and deliver a great speech.
Speak on radio or TV
Getting your story onto TV or radio is not as hard as climbing Mount Everest. But it will take some determination and effort.
Start a petition
Find out how to put together a well-structured petition that will get the attention of the public and the decision makers.
Write a letter to the editor
Letters to the editor are a great way to get your message and ideas out to a broader public audience and can create a swell of public opinion.